Questions about sending files<\/a> came up in 2.9% of first messages but in 8.8% of whole conversations. Questions about music rose from 3.2% to 7.8%, and questions about scripts and ideas from 2.7% to 10.9%.<\/p>\r\n\r\n\r\n\r\nThose were video projects, but every freelancer has a version of this: the logo files that arrive in the wrong format, the login nobody sent, the copy that’s “almost ready.” The fix is the same everywhere. Ask before the work starts, in one message.<\/p>\r\n\r\n\r\n\r\n
Why logistics come up late<\/h2>\r\n\r\n\r\n\r\n
First messages are about the project and the price. In our study, 55% of first messages included a link or asked for work “like this,” and price was the most common question, asked in 22.9% of them. Few clients think about the handoff until they’ve decided to hire you, and by then they want to start right away.<\/p>\r\n\r\n\r\n\r\n
One caveat on those rising numbers: clients who go on to hire write longer conversations, so anything counted across a whole conversation looks more common than it is. The direction still matches what most freelancers see. The logistics questions surface just when you want to get started.<\/p>\r\n\r\n\r\n\r\n
The pre-start checklist<\/h2>\r\n\r\n\r\n\r\n
Send this as soon as the client says yes, before you start the clock on your delivery date. Keep it a short message, not a form.<\/p>\r\n\r\n\r\n\r\n
1. How the files get to you<\/h3>\r\n\r\n\r\n\r\n
Ask for one shared folder link (Google Drive, Dropbox or similar) with everything in it, instead of attachments spread across chat and email. Say what should be in it and by when. In our study, 48 first messages already mentioned Google Drive, so most clients will know what you mean.<\/p>\r\n\r\n\r\n\r\n
2. Who supplies what<\/h3>\r\n\r\n\r\n\r\n
List every piece the job needs that isn’t yours to make: music, fonts, logos, photos, a script, account access. For each one, ask whether the client is providing it or you are. If you are, say so now, including anything it will cost them, such as a license.<\/p>\r\n\r\n\r\n\r\n
3. The reference, and what to take from it<\/h3>\r\n\r\n\r\n\r\n
If they sent a link to work they like, ask what they like about it: the pacing, the look, the length. “Like this” can mean five different things. Write down the answer and keep it with the project.<\/p>\r\n\r\n\r\n\r\n
4. The finished deliverable<\/h3>\r\n\r\n\r\n\r\n
Confirm the length or size, the format, where it will be used and how many versions they need. A vertical cut for Reels and a horizontal one for YouTube are two deliverables, not one.<\/p>\r\n\r\n\r\n\r\n
5. The deadline, and the feedback dates<\/h3>\r\n\r\n\r\n\r\n
Only 29 of the 698 first messages in our study used the word “deadline.” Ask for the real date, then agree when the client will review each draft. A fast turnaround doesn’t help if the first draft waits a week for notes.<\/p>\r\n\r\n\r\n\r\n
6. One project or ongoing work<\/h3>\r\n\r\n\r\n\r\n
Only 4.2% of first messages raised ongoing or monthly work, though the word “monthly” appeared in 40. Ask. Ongoing work changes how you plan, what you charge and what’s worth setting up properly the first time.<\/p>\r\n\r\n\r\n\r\n
7. How changes work<\/h3>\r\n\r\n\r\n\r\n
State how many rounds of changes are included and what counts as new work. It’s an easy conversation before the project starts and a hard one in the middle of it.<\/p>\r\n\r\n\r\n\r\n
A message you can adapt<\/h2>\r\n\r\n\r\n\r\n
Great, I’m glad to take this on. Before I start, a few quick things so nothing holds us up:<\/em><\/p>\r\n\r\n\r\n\r\n1. Could you put everything in one shared folder and send me the link?<\/p>\r\n\r\n\r\n\r\n
2. Will you send the music and the logo, or should I source them?<\/p>\r\n\r\n\r\n\r\n
3. In the example you sent, what do you like most about it?<\/p>\r\n\r\n\r\n\r\n
4. How long should the final version be, and where will it be posted?<\/p>\r\n\r\n\r\n\r\n
5. When do you need it, and when can you review a first draft?<\/p>\r\n\r\n\r\n\r\n
As soon as I have the folder, I’ll confirm the delivery date.<\/em><\/p>\r\n\r\n\r\n\r\nFive questions, one message, and most of day two’s back-and-forth never happens.<\/p>\r\n\r\n\r\n\r\n
Rush jobs need it most<\/h2>\r\n\r\n\r\n\r\n
Clients in a hurry are often good clients. In our data, 8.9% of conversations included a buyer who needed the work fast, and 16 of 35 new buyers who mentioned a rush or a deadline went on to order, more often than buyers overall. (That figure counts a mention anywhere in a conversation, so it overstates the link.) Rush jobs are also exactly the projects where a missing file costs you the most. For a rush job, send the checklist with your quote, not after it.<\/p>\r\n\r\n\r\n\r\n
It replaces most kickoff calls<\/h2>\r\n\r\n\r\n\r\n
Some freelancers cover all of this on a kickoff call. That works, but few clients ask for one: only 2.8% of the 704 conversations in our study included a request for a call before deciding. A written checklist covers the same ground in less time, and it leaves a record you can point to later.<\/p>\r\n\r\n\r\n\r\n
What this data doesn’t show<\/h2>\r\n\r\n\r\n\r\n
It’s one studio’s inbox over three months, mostly from marketplace leads, and the topics were matched by keyword rules rather than read one by one. It shows when questions came up, not how much time they cost. But the lesson is easy to act on: whatever your clients tend to ask on day two, ask on day one.<\/p>\r\n\r\n\r\n\r\n
About the author: <\/strong>Mark Santos is the founder of Mark Studios<\/a>, a video studio in Palm Beach County, Florida. He has edited video since he was 10, began selling his editing on Fiverr in 2020, and Mark Studios has since completed 8,000+ orders for 4,500+ clients. It edits video for clients anywhere and films on site in Palm Beach County.<\/p>\r\n","protected":false},"excerpt":{"rendered":"Deadlines rarely slip because the work took longer than planned. More often, the first two days go to questions nobody asked at the start. Where do I send the files?…<\/p>\n","protected":false},"author":88,"featured_media":2343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9],"tags":[],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients","category-work"],"yoast_head":"\n
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