Digital Marketing Manager

IBTimes | WorldWide | 6 months ago

UnknownUnknownIntermediate (2-5 years)Intermediate (2-5 years)Long-termLong-termOver 30 hrs/wkOver 30 hrs/wk

IBTimes seeks is recruiting for a Digital Marketing Manager for end-to-end project management of social media buying, native syndication and overall execution for our performance marketing content marketing and audience extension initiatives.

This role has an emphasis on paid social and media buying and audience extension for clients and advertising campaigns, as well as boosting traffic to campaigns or properties in our portfolio.

Candidates will execute paid campaigns across Facebook, Twitter, Pinterest, LinkedIn, and Instagram, Apple News, Outbrain and other social and content recommendation platforms.

Develop paid amplification recommendations on targeting, budgets, flighting, and campaign objectives based on client's marketing goals

Key Responsibilities

Build an overall paid strategy and a strong A/B testing framework to support sales team and also come up with new business.

Establish overall revenue goals and associated budget allocation for each channel, building up to a cohesive paid marketing strategy.

Develop strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new and retained customers.

Oversee 3rd party partners and platforms that assist in driving valuable scale for our business.

Develop a test and learn strategy to engage the customer through digital marketing channels and show continued optimization in performance marketing effectiveness.

Measure and report performance of all digital marketing campaigns and assess against goals.

Oversee the management of the performance marketing budget process.

Monitor paid and organic performance throughout the lifespan of campaigns and make optimizations to ensure media is reaching or surpassing key performance indicators

Analyze historical campaign performance to extract observations and apply learnings to future campaigns

Develop materials to inform/educate internal and external stakeholders (clients)

Assist in the development of best practices and contribute to company knowledge sharing

Knowledge/Expertise

2-3 years Paid Social advertising experience, including in-depth knowledge of social media and native buying platforms such as Facebook, Twitter, LinkedIn, Snapchat, etc., ad online units/formats and creative development/production process.

Media buying, digital media, programmatic, influencer marketing or content marketing experience a bonus but not required.

Self-starter with strong interpersonal skills

Strong organizational skills, flexibility and proven ability to manage multiple projects at a time while paying strict attention to detail

Excellent analytic, verbal and written communication skills

Experience with leading direct relationships with vendors, negotiating contracts, strategizing and executing media.

Deep understanding of ad formats, segmentation, lookalike audiences and growing trends in paid digital media.

BA or equivalent with emphasis on coursework in marketing, advertising, business