Junior Content Writer

Future Diagnostics USA | U.S. Only | 2 months ago

OtherOtherBeginner (0-23 months)Beginner (0-23 months)Long-termLong-termUnknownUnknown

The Junior Content Writer will conduct research, create copy, and work with senior copywriters. You will work closely with the Creative team to write engaging content that adds value to our products and brands. The Junior Content Writer responsibilities include conducting SEO and keyword research, writing blog posts, updating product descriptions, writing promotional copy for marketing campaigns, and other ad hoc content.

OBSTACLES

Write and proofread content
Create promotional copy for ads, banners, brochures, and social media posts
Conduct basic keyword research
Submit well-structured drafts to senior copywriters and editors within deadlines
Update existing content on our web pages
Participate in email marketing campaigns
Implement SEO best practices to increase blog posts’ visibility
Coordinate with designers to complement copy with images, graphics, and charts, as needed
ACTIVITIES

Produce Quality Content: The Junior Content Writer should have mastery of grammar, punctuation, and spelling. As a Junior Content Writer, you are expected to create easy-to-read content, make complex topics simple, and write compelling copy, using the approved style and format set by the Content Manager.
Conduct Research: Once you’re assigned a topic, you should know exactly where to go and dive into the appropriate resources for answers. Know how to research correctly, what keywords to target, and how to get the most out of your results.
Achieve Content Longevity: Copywriting is always changing based on the demands of search engines and consumers. The biggest challenge to copywriters is coming up with something new, even if it has been done many times before.
Understand User Experience (UX): Instead of setting high standards on technical requirements, you should be aware of streamlined user experiences. Use the words (keywords) that make sense based on the search intent, the topic, the focus of the content, and all the other relevant features. You are also expected to understand the consumer buying process to craft compelling copy.
Write with Impact: To write something that sells, you need to touch the readers on an emotional level. By using the power of empathy, you prime the reader for your copy and may increase the likelihood they will follow your call-to-action at the end. It’s also essential to understand the way they think to generate the desired action you want them to do.

Requirements
ROLE COMPETENCIES

Self-motivated
Keen to details
Proactive
Loves winning
Hungry for achievement
Excellent written and oral communication skills

CULTURE COMPETENCIES

Works well with others
Treats team members with respect
Honesty
Integrity
Loyalty
Dedication
Respect
SKILLS

Proven work experience as a copywriter, editor, or related role with a strong portfolio
Excellent writing, editing, and proofreading skills with the ability to communicate in a wide range of literary styles and formats
Basic knowledge of SEO and Online Content Strategy
Ability to work proactively and multitask while maintaining close attention to detail
Effective time management with the ability to handle multiple projects and meet deadlines in a fast-paced, quickly-evolving environment

PREFERED EDUCATION REQUIREMENTS

Bachelor’s degree in Creative Writing, English, Marketing, Communications or similar relevant field
Two years of Copywriting/Content Writing experience at a Creative Agency or E-Commerce Company