Marketing Campaigns Manager

TalkDesk | U.S. Only | 8 months ago

UnknownUnknownIntermediate (2-5 years)Intermediate (2-5 years)Long-termLong-termOver 30 hrs/wkOver 30 hrs/wk

Talkdesk is looking for a candidate that loves running integrated campaigns and has a passion for driving results. This position gives you a great opportunity to work at a high growth company in a key position within our Demand Generation team. In this role you will leverage your existing knowledge of integrated campaigns, experiment with new innovative marketing approaches to customer acquisition and drive the execution of marketing activities.

Responsibilities:

Craft integrated marketing strategies and briefs for major launches and campaigns
Manage the process to build integrated global demand generation campaigns that cover all lead funnel stages from lead acquisition to late stage lead nurture to drive leads to opportunity
Collaborate with cross functional teams (i.e. product marketing, corporate communications, field marketing, social, digital, and customer marketing) to ensure effectiveness and applicability of campaign components
Serve as a lead campaign advisor for global integrated framework and manage the process to incorporate regional requirements and ensure timely execution of plans
Create project plans, bill of materials, and launch documents to ensure cross functional teams are aligned to campaign milestones
Share regular status reports and review performance reports with broader teams
Partner with Marketing Operations to execute, track results and share progress with key stakeholders
Analyze the results of campaigns in real time, apply findings to increase results, and drive improvements to optimize resources at all times
Provide input into optimization of the customer journey across all marketing touchpoints
Manage the execution of top of funnel and ongoing product demo webinar programs

Requirements

3+ years of marketing experience and/or marketing program management experience
Experience building globally integrated marketing campaigns for a technology company
Experience with marketing to mid-size and large Enterprises with multiple target personas
Understanding of Digital Marketing tactics (paid media, email marketing, webinars, Web experiences)
Familiar with marketing automation, CRM, attribution and site optimization tools
Superior project timeline development and management skills
Seasoned at managing multiple complex projects simultaneously
Ability to work in a fast-paced environment
Excellent problem solver
Able to maintain excellent written and verbal communication with all parties
High energy and go getter attitude; comfortable working autonomously
Proficient in Google docs, slides, sheets or equivalent (e.g., Word, PowerPoint, Excel)
Comfortable presenting to stakeholders and dealing with ambiguity