Content Writer – B2B

AdAction | WorldWide | 7 months ago

UnknownUnknownIntermediate (2-5 years)Intermediate (2-5 years)Long-termLong-termOver 30 hrs/wkOver 30 hrs/wk

AdAction Interactive is looking for a B2B Content Writer to join our content publishing team, reporting to the Director of Content Strategy. As the B2B Content Writer, you’ll concept, edit and generate blog posts, case studies, white papers, infographics and other written content with an engaging and informative point of view. You will turn data and insights into compelling, accurate, customer-facing content and do it with a unique tone and style.

As the B2B Content Writer, you will be a critical player in everything from the development of brand campaign materials to thought leadership content to crafting the storyline and supporting content to support our advertising and sales team to drive revenue.

RESPONSIBILITIES

Turn a strategy into compelling creative by partnering with business and marketing leads to develop content that meets brand and business objectives
Write compelling, clear, and high-performing content to drive ROI across mediums including blog posts, website copy and digital campaigns.
Use your expertise to seek data and relevant trends to make decisions that maximize the impact and effectiveness of content concepts and copy across multiple mediums.
Work with Sales and Demand Generation to develop and refine content that speaks to specific companies and verticals.
Translate technical/product content and market insights into clear and informative material that everyone finds easy to consume.
Flex from writer to editor, collaborate cross-functionally to ensure superior quality, cohesion, and impact of content across all marketing and product touch points from paid ads, landing pages and email campaigns.

QUALIFICATIONS & EXPERIENCE

3 + years experience as a B2B content writer
Data-driven writer with ability to translate research into clear and actionable insights
Background in journalism, marketing, or copywriting
Experience with Content Management Systems
Ability to simplify and concisely explain complex topics
Creativity and a passion for writing, with strong organizational skills and excellent attention to detail
Familiarity with SEO concepts and best practices
Experience or interest in mobile app marketing a plus!

*Writing samples and/or portfolio required