Email Marketing Manage

Outrigger | U.S. Only | 2 months ago

HourlyHourlyAdvanced (5-10 years)Advanced (5-10 years)Long-termLong-termUnder 30 hrs/wkUnder 30 hrs/wk

We are looking for an Email Marketing Manager with experience in direct response copywriting to join our growing team. OUTRIGGER ADVISORY GROUP is a marketing and operations consulting firm offering a full-service automated marketing and analytics systems customized to help growing companies attract better customers and build a scalable revenue system.

You enjoy writing, especially direct response copywriting designed to drive engagement. You’re experienced and have taken classes from expert direct copywriters with a proven track record of getting results. You’re experienced working with email sequences, drafting copy for webinars, funnels, and sales letters.

Responsibilities include:
Collaborate with the Marketing Project Manager and Account Executives to develop scope-of-work outlines, presentations, and marketing materials for clients and OUTRIGGER team members.
Manage small and large-scale email marketing campaigns from development to execution
Develop persona charts for target marketing
Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
Place content in social platforms, email marketing systems, and ad platforms
Connect data to the analytics platform
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
Proof and QA campaigns to ensure 100% error free execution
Conduct target market research for future and current clients
Conduct competitor research for trends and optimization opportunities
Leverage marketing automation, CRM, and other technologies to support campaign execution (ClickFunnels, HubSpot, Analytics platforms, and others)
Analyze and track data to optimize the performance of email campaigns
Communicate campaign performance to clients and participate in GTM plans and design images to present a clear roadmap for campaigns

What we're looking for:
3+ years experience in technical email marketing for e-commerce preferred
3+ years experience of handling your own clients/accounts preferably in an agency setting
Knowledge of Active Campaign, Klaviyo, MailChimp and/or other email marketing automation tools
Knowledge of HTML, CSS, and experience with content management platforms
Previous experience with SEO and SEM marketing campaigns
Proven track record of creating, implementing and optimizing complex email sequences for segmented audiences
Understanding of digital marketing principle and email marketing best practices
Excellent verbal, interpersonal, and written communication skills
Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically
High attention to detail, deadlines, and accuracy with minimum supervision
Positive attitude and ability to be nimble and proactive
Ability to effectively resolve problems and streamline process in order to produce content at scale
Bachelor's Degree (Marketing, Business Development, Journalism, or related writing fields)

Ideal Candidate:
Has advanced direct response copywriting experience
Has certificate(s) of courses from well-known copywriting experts
Is driven to get results under pressure
Great at time management
Reliable and dependable
Able to work from home
Able to work part-time leading to full-time