Email Marketing Specialist

Ardent | Unknown | 6 months ago

HourlyHourlyIntermediate (2-5 years)Intermediate (2-5 years)Long-termLong-termUnder 30 hrs/wkUnder 30 hrs/wk

We are seeking a Email Marketing Specialist to join our growing contractor pool. This position is temporary (contract) with no specific time period but could be extended or shortened as needed; work can be done remotely with personal equipment and software.

In This Contract Role You Will:

Develop success measures and track content KPIs in order to continuously evolve our digital communications strategy
Manages daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimization and A/B test emails and landing pages to maximize conversions
Develops and maintains KPI reporting to monitor and improve the performance of the email marketing channel
Works with other members of the team to ensure email strategy complements and amplifies all marketing initiatives
Collaborates with Ardent leadership and various teams on email communications execution from concept to delivery and automates email campaigns
Writes copy and creates email templates and landing pages (HTML) which adhere to html best practices
Leverages analysis of campaign performance and makes use of customer data to inform and make recommendations for future campaign requirements
Collaborate with Ardent Leadership to develop and execute digital communications strategies that cater to each unique customer segment, improve retention and opt out rates, and encourage customer engagement
Communicates campaign results, both written and verbal, to management team and stakeholders on an ongoing basis
Creates email reporting dashboards analyzing campaign performance in order to provide performance transparency and drive actionable recommendations
Maintains various email databases by variety of customer types and channels
Follows Ardent and client brand guidelines to ensure consistent brand experience across digital platforms
Other duties as assigned
Education & Experience:

Bachelor’s in Communications, Marketing, Advertising, Business, or Data Analytics or equivalent years of experience
3-5 years in a marketing content focused role
At least 3 years’ experience in digital communications and/or email marketing