In this article:
- Saving Money
- Access to Global Talent
- Round-the-Clock Operations
- Focus on Core Business Activities
- Scalability and Headcount Flexibility
- Endnote
Digital marketing is an essential practice for modern businesses that want to grow their customer base. Businesses in many sectors use it to promote their products or services, making it vital to revenue growth. However, it can be expensive to hire full-time digital marketers if you operate under a tight budget.
As a result, some companies outsource their marketing needs to third-party marketing agencies. These agencies have teams of digital marketers that can assess a company’s needs and advertise their products and services to consumers.
Alternatively, some companies build offshore teams of digital marketers who can work remotely and deliver optimal results and outsource their advertising to them. While this approach has some drawbacks compared to working in the same building, the offshore outsourcing benefits are significant. Companies that engage in digital marketing and decide to outsource their advertisement needs to a team offshore would enjoy the following benefits:
Saving Money
Outsourcing digital marketing to gig professionals outside the US can help companies save money, since they often charge less than US residents. The cost of living is generally lower in foreign countries due to the strength of the US dollar. This reduced labor cost allows companies to hire numerous marketing experts at the fraction of the cost of hiring a similar-sized team inside the US.
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Access to Global Talent
Companies that follow offshore outsourcing trends will benefit from their access to global talent. Since their hiring process will not be limited geographically, they will be able to hire top marketing talent from anywhere in the world to give their business the best chance to grow.
Round-the-Clock Operations
If a company strategically outsources their digital marketing offshore, they will have professionals working on their advertisements around the clock. This will ensure that they do not miss any opportunity to promote their products or services since the marketing team will consist of people in different time zones that are active outside the working hours of the main company.
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Focus on Core Business Activities
Not all business owners and managers are technically savvy enough to run their own advertisements. By outsourcing digital marketing offshore, business owners and managers can focus on core business activities that will grow the business.
Scalability and Headcount Flexibility
When companies outsource their digital marketing offshore, they typically offer contracts to the professionals working in the marketing team or to the third party company that the digital marketers work for.
This is different from having full-time employees; when the company grows and needs to scale up their marketing operations, they can easily add more professionals to the team. Likewise, when they want to scale back operations, they can downsize their team without paying severance.
Endnote
Outsourcing digital marketing to offshore teams has numerous benefits, as outlined above. However, businesses have to ensure that the professionals they are hiring or third party companies they work with are capable of effectively profiling their target demographic and advertising their products or services. If done right, the company will grow and awareness about their brand will spread amongst their potential customers.
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